Pulun International Securities offers underwriting services for various types of bonds, including but not limited to corporate bonds, government bonds, institutional bonds, convertible bonds, and exchangeable bonds. Tailoring to the needs of different issuers, Pulun International Securities is capable of providing customized bond underwriting solutions.

Pulun International Securities assists issuers in formulating appropriate issuance strategies, including the type of bonds, the scale of issuance, the timing of issuance, and pricing strategies. Through in-depth market analysis and research on investor needs, Pulun International Securities ensures the feasibility of the issuance strategy.

Pulun International Securities assists issuers in setting a reasonable price for the planned issuance of bonds based on the conditions of the bond market, the characteristics of the bonds, and the needs of investors. Additionally, the investment banking division will promote and market the bonds through investor roadshows, media promotion, telephone conferences, and other means, introducing the features and investment value of the planned bonds to potential investors.

Risk management is a critical component of bond underwriting. While ensuring the smooth issuance of bonds, Pulun International Securities also takes comprehensive management measures to minimize potential risks as much as possible. These risks include market risk, credit risk, liquidity risk, legal risk, political risk, and public sentiment risk. Pulun International Securities considers all aspects from tracking analysis, credit assessment, legal compliance to liquidity management to ensure the successful issuance of bonds and to protect the interests of investors.

Underwriting and Distribution

Legal and Compliance Support

Investor Relations Management

Post-Issuance Support and Advice

As an underwriter or lead underwriter, Prudential distributes bonds to various investors based on market demand and investor types, ensuring successful bond sales.

Pulun International Securities assists issuers in preparing issuance documents and legal contracts, ensuring that the underwriting process complies with the legal and regulatory requirements of Hong Kong and international financial supervision. This is done to mitigate legal and compliance risks, ensuring a smooth and legally sound underwriting process.

After the successful issuance of bonds, Pulun International Securities will assist issuers in managing investor relations, answering investor inquiries, and providing services related to the disclosure of information about the bonds. This ongoing engagement helps to build and maintain trust and transparency with investors, which is essential for the long-term success of the issuer in the capital markets.

Pulun International Securities provides post-issuance support and advice to issuers, including market trend analysis, bond maintenance, and refinancing suggestions. This helps to optimize the market performance of the bonds, ensuring that the issuers can effectively manage their debt obligations and maintain a strong presence in the capital markets.

Market Analysis and Pricing Strategy

Pulun International Securities conducts in-depth analysis of market conditions, industry trends, and investor sentiment to assist enterprises in setting a reasonable stock price, ensuring a successful issuance.

Marketing and Promotion

Pulun International Securities utilizes a variety of methods, including investor roadshows, investor meetings, media promotion, and in-person visits, to convey the company's value and growth prospects to potential investors. These efforts are part of a comprehensive global marketing and promotional strategy to prepare for the company's successful Initial Public Offering (IPO).

Underwriting and Distribution

As an underwriter, Pulun International Securities will combine market demand and investor profiles to distribute and price the shares, ensuring the successful sale of the stock. This process involves a strategic approach to match the right investors with the right offerings, facilitating an efficient and effective issuance process.

Risk Management and Legal Compliance

Risk management and legal compliance are crucial aspects of the IPO process. Pulun International Securities will assist companies in developing risk management strategies and ensure strict compliance requirements at every stage of the securities issuance. This ensures that issuance process meets the legal and regulatory requirements of the Hong Kong financial regulatory authorities.

Investor Relations Management

After a company's successful Initial Public Offering (IPO), the securities firm will assist the company in establishing and maintaining relationships with investors as needed, answering investor inquiries, and providing information about the company's financial status, strategic planning, and other relevant aspects. This ongoing engagement is essential for building trust and ensuring transparency, which is critical for the company's long-term success in the capital markets.

Post-IPO Support and Advice

Pulun International Securities will assist companies in managing and operating investor relations, maintaining corporate market reputation, and providing professional guidance and advice for future financing activities.